Design * Print * Web * Interactive * Marketing
Okay, okay. Everyone is always wanting to see amazingly fantastic web design. There are many beautiful websites out there that combine form and function and really perform as they were intended to. Then there are millions of mediocre websites out there. These are perfect examples of what not to do in web design. Read more
What does it take for your business to get recognized these days? The average person comes in contact with or hears about your company at least seven times before you’re hired.
It used to be that people would hear about your company through the newspaper, billboards, yellow pages, direct mail, and if you’re budget was big enough, the television.
That was then. This is now. Today, the most powerful marketing tool for ANY business is the internet. Search engines like Google.com make it simple for companies to be listed in a local geographical area. Yahoo and MSN do this to. Often times, these local listings will show up before the regular search results for any given keyword.
Not only search engines but online yellow pages and online directories and even social media such as Facebook have become mainstream marketing techniques for any size business, from the individual promoting their network marketing opportunity to globally-recognized companies like Pepsico that launch billion dollar social media campaigns. Your company fits into this realm of targeted online marketing which means that if you don’t have an online presence then you’re missing out of a lot of potential customers and businesses.
Since this article is all about creating an easily recognizable brand for your company. Online marketing plays a crucial part of this process. But before we go that far, let’s consider whether or not your company is easily recognizable. We need to look at several factors and variables to determine whether your company’s brand needs to be updated.
Step 1. Identify your market. Plain and simple. What type of market does your company represent?
Step 2. Identify your service or product. What type of service or product does your company provide? Does your service or product solve a current problem that is present?
Step 3. Identify your targeted audience. Who is your ideal customer?
Step 4. What is your USP? UPS stands for “Unique Selling Proposition”. It is what sets your company apart from your competitors.
Step 5. Easy to spell. Easy to pronounce. Easy to remember. Makes sense, doesn’t it? If your business name is easy to remember it will stick with people.
Step 7. Does your business name explain what you do? Hammocks ‘R Us, for example describes exactly what the company deals with.
Step 8. Is your domain name related to your business? .com .net .biz .us are the best domain name extensions to use for your business. For example, if your business name is Dave’s Cleaning Supply then the most ideal domain name for your business would be www.davescleaningsupply.com.What’s
This blog post is for you if you can answer one the following questions.
As part of our Spring into Action Promotion, we are offering a free website makeover to a few lucky individuals that want to strengthen their company’s online presence. What this means for you? You know longer have to live in the “internet dark ages”.
What’s included in the Free Website Makeover?
If you like our design and recommendations, we will help you implement those changes on your current website absolutely free!
You may be wondering why we are doing this… Well, it’s not a totally selfless act, while we won’t try to SELL anything to you. We hope that you will casually spread the word about Empercom to your colleagues and business associates. By promoting your own website, you will be promoting us. Leave a comment or question below.
Just about everyone knows of someone that can put up a web page. Let’s face it, it’s not that hard to use a WYSIWYG editor such as Adobe Dreamweaver or NVU to create an HTML page.
More often than not, when discussing the fabulously intriguing topic of web design with potential clients, I hear, “Oh yeah, so-and-so’s cousin’s friend does web design.” or “My sister’s a lawyer and she created her own website.” Of course, DIY (or Do-It-Yourself) is a very popular choice because people think that they’re saving money when in all actuality it cost more given the fact that those ‘do-it-yourselfers’ don’t know how to design a website for people and search engines.
I understand the DIY mentality especially when it comes to home improvement projects. However, don’t suppose for one minute that if I was going to court and needed legal counsel that I would attempt to represent myself. Same concept right? Leave it to the professionals. That means web design too! Read more
